Online Marketing Example

Online Marketing Example Online Marketing – Article Example Online Marketing Online Marketing The industry that will be discussed in this essay is the mobile telephone industry. Companies today, including those in the mobile telephone industry utilizes the various social media platforms to increase their market share. Some of the common social media platforms used by companies are Facebook, LinkedIn, MySpace, Twitter, and Digg (Swee, 2012). Samsung, a global mobile phone leader is one company which employs social media to build up its customer base. Samsung uses an official Twitter and Facebook account in announcing its new products. An example of this is when Samsung posted photos of its billboards in its Twitter account (Sadauskas, 2013). Furthermore, it showed photos of their flash dance event in Times Square â€Å"Be ready 4 the next Galaxy† on Twitter (Sadauskas, 2013). Aside from Twitter, Samsung also uses Facebook to boost its sales. The company posted a teaser picture of its Smartphone on Facebook (Sadauskas, 2013). It is very evident that Samsung extensively uses social media to promote its products. Their social media campaign even comes ahead of the actual launch of their Smartphones (Sadauskas, 2013). In order to increase their followers on Twitter, Samsung has encouraged their fans to tweet with the  #Unpacked  hashtag to create an event buzz and push their marketing campaign (Boies, 2013). A proof that Samsung is successfully using social media is the number of followers they have on Twitter and Facebook. It has 20 million followers on Twitter and 15 million Facebook fans (Turner, 2013). According to mobiThinking, a resource for global digital mobile marketing agencies, the reason why Samsung is number one in mobile phones is because they â€Å"fit their mobile strategy to suit consumer choice† (Turner, 2013). The Vivaldi Partners Group says that the secret to the success of Samsung Mobile’s digital marketing success is their â€Å"use and understanding of social currency, or the degree to which customers share a brand or information about a brand with others†, which is the use of a social media strategy (Turner, 2013). This is the reason why Samsung has moved forward as compared to its competitors such as Sony and Nokia. Samsung effectively makes use of the six degrees of social currency which are affiliation, conversation, information, advocacy, utility and identity (Turner, 2013).ReferencesBoies, J. (2013, March 14). Unpacking the social media conversation around Samsung’s Galaxy S4. Retrieved from salesforcemarketingcloud.com: salesforcemarketingcloud.com/blog/2013/03/social-media-conversation-around-samsungs-galaxy-s4/Sadauskas, A. (2013, March 13). Samsung’s Galaxy S4 social media assault. Retrieved from smartcompany.com: smartcompany.com.au/information-technology/054601-samsung-s-galaxy-4-social-media-assault-4.htmlSwee, K. (2012). Top social media sites & how you can benefit from them. Retrieved from hongkiat.com: hongkiat.com/bl og/top-social-media-sites-how-you-can-benefit-from-them/Turner, H. (2013, May 21). Global digital & social media strategy at Samsung Mobile. Retrieved from intelligenthq.com: intelligenthq.com/social-media-posts/global-digital-social-media-strategy-at-samsung-mobile/

Bottle Gourd Domestication and History

Bottle Gourd Domestication and History The bottle gourd (Lagenaria siceraria) has had a complex domestication history written for it over the past twenty years. However, recent DNA research suggests that it was domesticated three times: in Asia, at least 10,000 years ago; in Central America, about 10,000 years ago; and in Africa, about 4,000 years ago. In addition, the bottle gourds dispersal throughout Polynesia is a key part of evidence supporting the possible Polynesian discovery of the New World, circa 1000 AD. The bottle gourd is a diploid, monoecious plant of the Cucurbitacea. The plant has thick vines with large white flowers that open only at night. The fruit comes in a large variety of shapes, selected for by their human users. The bottle gourd is primarily grown for its fruit, which when dried forms a woody hollow vessel that is suitable for containing water and food, for fishing floats, for musical instruments and for clothing, among other things. In fact, the fruit itself floats, and bottle gourds with still-viable seeds have been discovered after floating in seawater for more than seven months. Domestication History The bottle gourd is native to Africa: wild populations of the plant have recently been discovered in Zimbabwe. Two subspecies, likely representing two separate domestication events, have been identified: Lagenaria siceraria spp. siceraria (in Africa, domesticated some 4,000 years ago) and L. s. spp. asiatica (Asia, domesticated at least 10,000 years ago0. The likelihood of a third domestication event, in Central America about 10,000 years ago, has been implied from genetic analysis of American bottle gourds (Kistler et al.), Domesticated bottle gourds have been recovered in the Americas at sites such as Guila Naquitz in Mexico by ~10,000 years ago. Bottle Gourd Dispersals The earliest dispersal of the bottle gourd into the Americas was long believed by scholars to have occurred from the floating of domesticated fruits across the Atlantic. In 2005, researchers David Erickson and colleagues (among others) argued that bottle gourds, like dogs, had been brought into the Americas with the arrival of Paleoindian hunter-gatherers, at least 10,000 years ago. If true, then the Asian form of the bottle gourd was domesticated at least a couple of thousand years before that. Evidence of that has not been discovered, although domestic bottle gourds from several Jomon period sites on Japan have early dates. In 2014, researchers Kistler et al. disputed that theory, in part because it would have required the tropical and subtropical bottle gourd to have been planted at the crossing place into the Americas in the Bering Land Bridge region, an area far too cold to support that; and evidence for its presence in the likely entryway into the Americas has yet to be found. Instead, Kistlers team looked at DNA from samples in several locales in the Americas between 8,000 BC and 1925 AD (included Guila Naquitz and Quebrada Jaguay) and concluded that Africa is the clear source region of the bottle gourd in the Americas. Kistler et al. suggest that the African bottle gourds were domesticated in the American Neotropics, derived from seeds out of gourds which had drifted across the Atlantic. Later dispersals throughout eastern Polynesia, Hawaii, New Zealand and the western South American coastal region may have been driven by Polynesian seafaring. New Zealand bottle gourds exhibit features of both subspecies. The Kistler study identified the Polynesia bottle gourds as L. siceria ssp. asiatica, more closely related to Asian examples, but the puzzle was not addressed in that study. Important Bottle Gourd Sites AMS radiocarbon dates on bottle gourd rinds are reported after the site name unless otherwise noted. Note: dates in the literature are recorded as they appear, but are listed in roughly chronological order from oldest to youngest. Spirit Cave (Thailand), 10000-6000 BC (seeds)Azazu (Japan), 9000-8500 BC (seeds)Little Salt Spring (Florida, US), 8241-7832 cal BCGuila Naquitz (Mexico) 10,000-9000 BP 7043-6679 cal BCTorihama (Japan), 8000-6000 cal BP (a rind may be dated ~15,000 bp)Awatsu-kotei (Japan), associated date 9600 BPQuebrada Jaguay (Peru), 6594-6431 cal BCWindover Bog (Florida, US) 8100 BPCoxcatlan Cave (Mexico) 7200 BP (5248-5200 cal BC)Paloma (Peru) 6500 BPTorihama (Japan), associated date 6000 BPShimo-yakebe (Japan), 5300 cal BPSannai Maruyama (Japan), associated date 2500 BCTe Niu (Easter Island), pollen, AD 1450 Â   Sources Thanks to Hiroo Nasu of the Japanese Association of Historical Botany for the latest information about Jomon sites in Japan. This glossary entry is a part of the About.com guide to Plant Domestication and the Dictionary of Archaeology. Clarke AC, Burtenshaw MK, McLenachan PA, Erickson DL, and Penny D. 2006. Reconstructing the Origins and Dispersal of the Polynesian Bottle Gourd (Lagenaria siceraria). Molecular Biology and Evolution 23(5):893-900. Duncan NA, Pearsall DM, and Benfer J, Robert A. 2009. Gourd and squash artifacts yield starch grains of feasting foods from preceramic Peru. Proceedings of the National Academy of Sciences 106(32):13202-13206. Erickson DL, Smith BD, Clarke AC, Sandweiss DH, and Tuross N. 2005. An Asian origin for a 10,000-year-old domesticated plant in the Americas. Proceedings of the National Academy of Sciences 102(51):18315–18320. Fuller DQ, Hosoya LA, Zheng Y, and Qin L. 2010. A Contribution to the Prehistory of Domesticated Bottle Gourds in Asia: Rind Measurements from Jomon Japan and Neolithic Zhejiang, China. Economic Botany 64(3):260-265. Horrocks M, Shane PA, Barber IG, D’Costa DM, and Nichol SL. 2004. Microbotanical remains reveal Polynesian agriculture and mixed cropping in early New Zealand. Review of Palaeobotany and Palynology 131:147-157. doi:10.1016/j.revpalbo.2004.03.003 Horrocks M, and Wozniak JA. 2008. Plant microfossil analysis reveals disturbed forest and a mixed-crop, dryland production system at Te Niu, Easter Island. Journal of Archaeological Science 35(1):126-142.doi: 10.1016/j.jas.2007.02.014 Kistler L, Montenegro , Smith BD, Gifford JA, Green RE, Newsom LA, and Shapiro B. 2014. Transoceanic drift and the domestication of African bottle gourds in the Americas. Proceedings of the National Academy of Sciences 111(8):2937-2941. doi: 10.1073/pnas.1318678111 Kudo Y, and Sasaki Y. 2010. Characterization of Plant Remains on Jomon Potteries Excavated from the Shimo-yakebe Site, Tokyo, Japan. Bulletin of the National Museum of Japanese History 158:1-26. (in Japanese) Pearsall DM. 2008. Plant domestication. In: Pearsall DM, editor. Encyclopedia of Archaeology. London: Elsevier Inc. p 1822-1842. doi:10.1016/B978-012373962-9.00081-9 Schaffer AA, and Paris HS. 2003. Melons, squashes and gourds. In: Caballero B, editor. Encyclopedia of Food Sciences and Nutrition. second ed. London: Elsevier. p 3817-3826. doi: 10.1016/B0-12-227055-X/00760-4 Smith BD. 2005. Reassessing Coxcatlan Cave and the early history of domesticated plants in Mesoamerica. Proceedings of the National Academy of Sciences 102(27):9438-9445. Zeder MA, Emshwiller E, Smith BD, and Bradley DG. 2006. Documenting domestication: the intersection of genetics and archaeology. Trends in Genetics 22(3):139-155. doi:10.1016/j.tig.2006.01.007

The Importance of Teamwork in a Close Protection Environment Essay

The Importance of Teamwork in a Close Protection Environment - Essay Example As the discussion declares teamwork projects feature clearly determined and individually evaluated responsibilities for each member of a team as well as a specific and valuable result. Team members are appreciated at the quality of the product and their contributions to the team joint operation as well as the quality of the completion of their personally assigned tasks. Groups are specifically good at combining together talents and providing novel solutions to possible unusual problems; in cases where there is no established approach or procedure, the extended knowledge and skills set of the group possess a distinct advantage over those of the individual. The group constitutes an environment where the individual's self-apprehended level of authority and responsibility is expanded, in an environment where responsibility is shared: consequently providing a perfect motivation through improved self-esteem and low stress. This paper stresses that everybody is polite and dull and considers how he can get into the plan. Conflicts are seldom directly voiced; they are predominantly personal and certainly destructive. Since the group is new, the individuals will be locked in their own opinions and commonly reserved. This is particularly true in terms of the more subordinate and/or nervous members of the group who may never recover. The group tends to submit largely to those who appear as leaders. This stage features formation of an atmosphere of acceptance and safety, avoiding debate, and is filled with guidance from the manager or project team leader.

Justice with Mercy Essay Example | Topics and Well Written Essays - 1750 words

Justice with Mercy - Essay Example As defined by the Merriam-Webster dictionary Justice is â€Å"the maintenance or administration of what is just especially by the impartial adjustment of conflicting claims or assigning the merited rewards or punishments† (Duff and Garland 44). Justly assigning the rewards and punishments associated with an action/infraction are particularly important to a Naval Officer. An officer must impartially distinguish the facts in a non-judicial punishment (NJP) case and issue punishment in a fair, impartial, practical and effective manner. Merriam-Webster also defines justice as â€Å"the quality of being just, impartial, or fair† (Duff and Garland 44). While being impartial will usually be the simple part to a NJP case the issue of being just or fair leaves some ambiguity. From the point of view of Plato, justice is one of the four main cardinal virtues that need to be upheld by all humans (Mill 35). Plato’s student contends that virtuous behavior needs to be at the ce nter stage of human behavior. In his review, this state of fairness is the basement upon which moral maturity is anchored. Just like Aristotle, Plato contends that fairness principle is central to the execution of justice. In this regard, individuals need to be entitled and to get exactly what is due to them. According anything more than whatever they deserve implies that justice in this regard is excessive (Konow 1188). Conversely, according them less of whatever they deserve implies that justice is deficient. Although it could be very difficult to determine and measure the exact amount of what people deserve, the perfect justice principle offers useful insights that can be used to attain this. At this point, it is certain that justice is a virtuous principle that greatly promotes fairness. In particular, it ensures that good persons within the society are rewarded while those who pursue evil deeds are punished accordingly. To a great extent, this enhances harmonic living as a bala nce is maintained between the societal good and evil. In this respect, individuals inhabiting such a society appreciate the importance of the virtue and employ it in restoration and maintenance of social order. Undoubtedly, a society that lacks justice is likely to be characterized by a high degree of disorganization. Examining the Socratic principles we find that justice is entrenched in various ethical principles. In light of utilitarianism for instance, ends must justify the means. In a game of chess, if a parent violates the rules of chess in order to teach the child how to play the games we find that the ends justify the means. Though a trivial example the same application of righteousness of action can be expanded and applied to a larger context. According to Rawls utilitarian moral ethics state that the best action or avoidance of action is determined by the usefulness of the implementation of an action or inaction (Rawls 42). In short, the morally right act or avoidance of a n act is grounded based on the outcome of the action or avoidance of action† (Mill 52). Utilitarians believe that punishment is allowed if it brings greater happiness to the greater number of persons in society. In his research, Rawls emphasizes that punishment is justifiable if it effectively promotes societal interests, otherwise it should be disallowed (Rawls 56). In essence,

The Epidemic of AIDS in the African-American Community :: Health Medical HIV Diseases Essays

In the early 1980's, many gay men were found to suffer from Kaposi's sarcoma, a cancer usually associated with elderly men of Mediterranean ethnicity. Eventually the gay men wasted away and died. Word began to spread throughout the homosexual community that gay men were dying of an otherwise rare cancer. The medical community began to refer to this syndrome by the colloquialism "Gay Cancer". As medical scientists researched, they discovered that the syndrome included other manifestations, such as Pneumocystis carinii pneumonia (PCP). A rare form of pneumonia caused by protozoa, its name was changed to "GRID", or Gay Related Immune Deficiency. The effect that the stigma of homosexuality had on the general public's perception and handling of the disease cannot be overlooked. Within the medical community, it quickly became apparent that the disease was not specific to gay men (as blood transfusion patients, heroin users, heterosexual women and newborn babies became added to the list of afflicted), and the renamed the syndrome (Acquired Immune Deficiency Syndrome) in misconception holds that the disease was introduced by a gay male flight attendant, named Gaetan Dugas, referred to as "Patient Zero". However, subsequent research has revealed that there were cases of AIDS much earlier than initially known. It has also been theorized that a series of inoculations against hepatitis that were performed in the gay community of San Francisco were tainted with HIV. There is a high correlation between recipients of that vaccination and initial cases of AIDS, though this of course has never been proven to be accurate. Since the turn of the century, the overall health of all Americans has improved substantially. Although advances in medical and scientific technology have improved the health status of the American people, there is a growing concern and recognition that African-Americans have not benefited equally from the fruits of science. Whereas these facts are not "new news," it is apparent that most of the public and the scientific community are not fully aware of the full impact of these problems. There are government agencies that aim to provide health services to minorities: the Office of Minority Health (which seeks to develop health policies beneficial to minorities) and the National Center on Minority Health and Health Disparities (which seeks to promote minority health and eliminate health disparities). On June 23, 2004 President George W. Bush spoke at a press conference in Philadelphia, Pa. where he announced his latest HIV/AIDS initiative.

Filter Bubbles

Everyone who needs information from the World Wide Web, uses search engines like Google or Yahoo! to find the specific information he or she is looking for. These engines help us to filter all the information given by the internet with the help of invisible algorithms. Without them we would sit many hours in front of the screen and filter the information by ourselves. For example the search of a brownie recipe has an output of over forty billion search results.For this reason it is good to have these algorithms but on the other hand it should be possible to select on our own which information gets filtered or not. For instance none of these algorithms will be able to decide which information is relevant to us. It is comparable to our bookshelves at home. If there are only holiday catalogues in it and I am looking for the latest information about travel warnings in Egypt I will not find it, because I am only interested in the destination itself. As I already mentioned unique ‘fi lter bubbles’ will be created for my profile as a consequence of these algorithms.Another significant point is that the user will not be able to influence which content gets into the bubble or gets blocked by the binary gatekeepers. It seems to me, that the internet shows us what it thinks we want to see and not what the user really wants to know. I am not totally happy with that fact. I believe that there won’t be any chance to change our search behavior and the results if we are not aware of the fact of these filter methods. As far as I can see there are many sites on the internet which use these algorithms like Facebook, Amazon and Google.In the case of Facebook it could mean I won’t be able to see the posts of specific friend ‘A’ because I liked the posts of a friend ‘B’ first. I have to admit this scares me a bit because I may also want to read what friend ‘A’ posted. The fact is that all of this so called invention ha ppen in the darkness and stay there if no one recognizes them and cares about the security on the internet. Summing up it can be said that there are both positive and negative aspects which plead for the invisible algorithms.

Things Fall Apart by Chinua Achebe - 692 Words

In the Western part of Africa there is one dominant religious group in Nigeria that surpasses the rest. They have had much success in politics, economics, an above all have had better education levels than any other West African group. This astounding group is known as The Igbo. During British colonial times Christianity was enforced into the Igbo way of life, this changed some Igbo to believe that what the Christian missionaries were saying is true and that the Christian faith was the way to go. Through commercial trading Islam spread into Igboland, and this led to more Igbo people leaving the Igbo way of life for another, whether it be Islam or Christianity which divide the country in two. In the novel Things Fall Apart written by Chinua Achebe British colonialism and the migration of Muslims to Nigeria led to the change in the faith, social and economic changes in the Igbo society. Traditional Igbo faith believes that there is only one creator or god known as Chineke. Igbo people also believe in many spirits. An example of a spirit in the Igbo religion would be Ala the earth goddess. The Igbo people believed that their religious life influences there non religious life. Igbo people call their ancestors or spirits by breaking Kola nut pouring liberations of wine, and say prayers to invite the spirits and ancestors. The Igbo people take their religion seriously, in which they punish harshly for commitment of sins. â€Å" †¦ to await Ojiugo’s return. And when sheShow MoreRelatedThings Fall Apart By Chinua Achebe1415 Words   |  6 Pagesbook Things Fall Apart by Chinua Achebe does just that. This book should be taught in schools because it shows the values and traditions of Achebe’s Igbo culture, persistently teaches life lessons throughout the book, and shows the darker reality of European colonialism in Africa. Chinua Achebe is known as one of the most influential and famous authors to ever write. Chinua Achebe originates from an Igbo background and he expresses that through his writings very well including Things Fall ApartRead MoreThings Fall Apart by Chinua Achebe1324 Words   |  6 Pages Chinua Achebe chose to write his novels in English to reveal a deep response of his people to colonisation and to make that response understood to people all over the world. Things Fall Apart was written in English to teach people worldwide of the struggles he faced and the people of Nigeria faced growing up. Many authors and critics have written about Achebe’s ‘Things fall apart’ adding their valued opinion on what he was trying to say and his decision to write in English. In the followingRead MoreThings Fall Apart By Chinua Achebe Essay1203 Words   |  5 Pages who took their land for monetary gain. This was a dark period of time for Africans that live there. The U.S. Civil War and The Great Depression both can be related, in this instance, to how down their people were because of what happened. Chinua Achebe said it best, â€Å"I would be quite satisfied if my novels...did no more than teach my readers of their past...was not a long night of savagery from which the first European acting on God’s behalf delivered them†(qtd. in â€Å"Morning Yet† 45). In theRead MoreThings Fall Apart By Chinua Achebe1452 Words   |  6 Pagesassume control over the Roman Empire. However, imperialism in Africa remained a recorded element from 1750 to 1945. This paper visits how control and changes were influences over the Africans during this time period as seen through Chinua Achebe’s novel Things Fall Apart. (UKEssays, 2015) Europe was experiencing a few financial and political changes that forced the major European forces to investigate abroad regions to add to their resources during the seventeenth century. In order for the EuropeanRead MoreThings Fall Apart By Chinua Achebe2361 Words   |  10 PagesThings Fall Apart Book Critique Things Fall Apart by Chinua Achebe is a historical fiction novel describing the life of Okonkwo in a Nigerian village succumbing to European ways, in order to portray Achebe’s view on imperialism. It was chosen for us to read by our teacher because it describes imperialism and its effects in an Ibo village of Nigeria. It also shows the treatment of natives by the Europeans and how the natives reacted. Things Fall Apart is useful to our course of studies because itRead MoreThings Fall Apart By Chinua Achebe1265 Words   |  6 PagesThings Fall Apart by Chinua Achebe is markedly relevant to our current course of studies in World History, as it tells a story based on European Imperialism in Africa. Coming off the heels of our Imperialism unit, this post-colonial novel provides very helpful context on different civilizations’ perspectives throughout the Age of Imperialism; aside from analyzing death tolls, descriptions of conflicts, and names of countries, it was previousl y hard to envision what life was actually like during thatRead MoreThings Fall Apart by Chinua Achebe 735 Words   |  3 PagesThings fall apart. Achebe. Ernest Gaines once said, â€Å"I write to try to find out who I am. One of my main themes is manliness. I think Im trying to figure out what manliness really is.† Indeed, every society or culture has its own understanding of an ideal man. Even though these characteristics are different in various parts of the world, the significance of masculinity can never be overestimated. â€Å"Things Fall Apart† by Chinua Achebe is considered as one of the best examples of a riseRead MoreThings Fall Apart By Chinua Achebe897 Words   |  4 PagesIn the novel, â€Å"Things Fall Apart† by Chinua Achebe the Igbo tradition revolves around structured gender role. Everything essential of Igbo life is based on their gender, which throughout the novel it shows the role of women and the position they hold, from their role in the family household, also planting women crops, to bearing children. Although the women were claimed to be weaker and seemed to be treated as o bjects, in the Igbo culture the women still provided qualities that make them worthyRead MoreThings Fall Apart By Chinua Achebe Essay1851 Words   |  8 Pageschoice and styles are critical not only to the reader’s understanding of the text but to his appreciation as well. How language is effectively manipulated in their writings enhances the reader’s valuing of the works. The selected novel Things Fall Apart by Chinua Achebe is a representation of Igbo culture and their language. It explores the life of an Igbo tribe at the time of when colonization hit Africa. It could be considered as a post-colonial text, as the protagonist of the story and the otherRead MoreThings Fall Apart By Chinua Achebe1948 Words   |  8 Pageswellbeing or their absence. Things Fall Apart is a novel that was written by Chinua Achebe, who is a supporter of multiculturalism as depicted in his book through the appreciation of the differences between cultures. In his novel, Achebe has used the Igbo society as a representation of the African cultural roots. He demonstrates that interactions between cultures have both the constructive and unconstructive consequences. The primary purpose behind Achebe writing Things Fall Apart was to respond to the